Strategic communications
Counsel from people who know how the story gets made
Our communications division advises institutions, businesses, and government bodies on how they are understood. It operates entirely separately from our newsroom — a client relationship buys advice, never coverage.
The wall between advice and editorial
Communications staff have no access to editorial planning, and editorial staff take no direction from communications. Where a client is the subject of our reporting, the relationship is disclosed to readers. Any pitch that assumes otherwise is declined at the point of enquiry.
How we work
Diagnose, then communicate
We start with research, not messaging. Perception audits, stakeholder mapping, and media analysis come before a word is drafted — because most communications problems turn out to be operational problems wearing a press release.
Engagements are scoped against measurable outcomes and reported against them.